Aliko Dangote, Africa’s wealthiest man, recently signed a multi-billion dollar contract to build Nigeria’s largest oil refinery, and turn the oil-rich country into a petroleum exporter. The promise of job creation — the refinery project is expected to employ 8,000 engineers and create jobs for 85,000 Nigerians — has excited many commentators. But there are further reasons for optimism, and lessons for companies looking to understand the power of indigenous entrepreneurs in emerging markets.
Nigeria’s Big Gamble on One Indigenous Entrepreneur
Why global firms struggle in emerging markets.
September 12, 2013
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Learn how to overcome barriers when working globally.