Last week the Wall Street Journal reported a bit of pricing news that seemed downright shocking: After the travel website Orbitz recognized that people who access its site using Macs spent as much as 30% more on hotels than PC users, it began to take advantage of the insight, rigging its search engine to routinely show Mac users a ritzier selection of hotels than customers using a PC.
Should Internet Retailers Discriminate Between Customers?
Last week the Wall Street Journal reported a bit of pricing news that seemed downright shocking: After the travel website Orbitz recognized that people who access its site using Macs spent as much as 30% more on hotels than PC users, it began to take advantage of the insight, rigging its search engine to routinely […]
July 10, 2012
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HBR Learning
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.