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Pulling Together: What it Takes to Build Group Cohesion

RapidStart Leadership

AUGUST 1, 2017

Back in the 1950s, Social Scientist Muzafer Sherif was trying to understand what drives groups apart and what brings them together. Sherif had the teams of boys live in separate, isolated cabins. Sherif and his team had seen what they thought they would. After some great acting by the cook, the truck engine coughed to life.

Sherif 142
Sherif Cooper Team Resources 142
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You Don’t Have to Be the Boss to Change How Your Company Works

Harvard Business Review

FEBRUARY 26, 2015

Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance. If Brian’s presentation started with a big slide proclaiming “All of you are biased”—that is way outside of this engineer’s OK zone.

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Hovland Sherif Company Audience 8
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