With the flick of a switch, a handful of tech giants can change the nature and extent of mankind’s ingestion of information. In 2013, Google took a step towards understanding the intent of their users with the Hummingbird algorithm. Twitter replaced most-recent with most-important tweets when they introduced their algorithmic timeline in 2016. Facebook claimed they’ll be replacing clickbait with more meaningful interactions on their feeds earlier this year. These changes are almost always met with public uproar for a few weeks, soon after which humanity acquiesces. The ability for an elite to instantly alter the thoughts and behavior of billions of people is unprecedented.