A small innovation team in a large confectionary company figured out a clever way to “personalize” their company’s trademarked candies. Their boss, however, was more skeptical than supportive. Instead of going over his head at work, the team went behind his back at home. His philanthropically active wife was happy to use their technology to customize candy for her charity fundraising. The results delighted her. The project stayed alive. Sometimes, the boss’s spouse can be more persuasive than a spreadsheet.