In the CEO Afterlife

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Tips On Honing A Culture Of Winning Through Focus by Martin Zwilling

In the CEO Afterlife

Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers. Well-articulated goals and metrics. No organization, large or small, can manage more than five goals and priorities without becoming unfocused and ineffective.

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The Nuts and Bolts of the 1-Page Strategic Plan | In the CEO Afterlife

In the CEO Afterlife

The senior folks charged with crafting the plan must enter the process with a mindset that is analytical, intuitive and creative. This becomes your guide for defining the strategies necessary to achieving the goals. The strategic plan is not the annual budget. On a landscape page layout, establish your Mission and/or Vision at the top.

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Why Mission Statements Suck | In the CEO Afterlife

In the CEO Afterlife

Exxon Mobil Corporation’s mission is an example of a poor statement. Every employee knew the purpose and they worked hard as a team to reach the goal. Yet, companies large and small from start-ups to blue chippers continue to err in crafting compelling, single-minded mantras. Starbucks achieved the target two years early.