Buy-In – The Imperative Strategy
Strategy Driven
NOVEMBER 7, 2011
To mitigate the lack of buy-in, Johns Kotter created an 8-step change process model the first step of which is to Increase the Urgency for Change. To help with gaining stakeholder buy-in, complete a RASCI by following these directions: Write stakeholders names across the top of the matrix. Where is this situation or issue occurring?
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