In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. A better-known and much larger example is the Apple turnaround. Leadership. About John.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Many were already in leadership positions or on a fast track to a higher rung on the corporate ladder. Distinguishing Between Two Cultures. 1990 – Kraft buys Jacobs Suchard.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

In the CEO Afterlife

SEPTEMBER 3, 2012

Using the coffee business as an example, a spike in coffee futures because of a frost in Brazil is going to raise the consumer price of coffee and reduce demand. A delay (not cancellation) in capital expenditures of such initiatives as office upgrades or computer systems are examples of a good place to start.

Short-term 232

Short-term Long-term Advertising Hammer 232

In the CEO Afterlife

MAY 1, 2011

Leadership. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. I’d love to hear your point of view; why not include an example. It’s not just that they are lousy people managers. If they can be labeled in ways other than as sociopaths, e.g., under-skilled, they can be managed.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

APRIL 28, 2012

There are plenty of well-known examples throughout the course of history; Aristotle mentored Alexander the Great, Laurence Olivier mentored Anthony Hopkins and Freddy Laker mentored Richard Branson. Their writings can be an invaluable management resource to help solve problems and unleash opportunities. Strategy.

Mentor 228

Mentor Advertorial Kotter Hamel 228

In the CEO Afterlife

SEPTEMBER 8, 2015

Moving on your instincts is not seat-of-the-pants leadership. Leaders and managers who work in these industries need all of the information. I know of no better example where experience, intuition, and instinct created power. Less is better, strategically and managerially. Too much information ruins instincts.

Power 100

Power Competitive Advantage Airlines Information 100

In the CEO Afterlife

MAY 10, 2018

Good examples of startup focus before success include Google with their search engine, Facebook with friends networking, and Apple with personal computers. No organization, large or small, can manage more than five goals and priorities without becoming unfocused and ineffective. Focus on the few things that really matter.

Maturity 159

Maturity Tips Entrepreneur Bottom-up 159

In the CEO Afterlife

SEPTEMBER 25, 2015

High on the list is weak marketing, weak management, and weak strategic discipline. I will say that the crux of the matter is the incessant pressure on management to maintain or rediscover corporate growth. There’s a host of reasons why great brands decay. I could add a dozen more. Near-sightedness and corporate greed.

Brand 100

Brand Competitive Advantage Fashion Price 100

In the CEO Afterlife

AUGUST 29, 2011

Leadership. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Leadership.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

JUNE 17, 2012

It worked well for me in my 17 years at Jacobs Suchard, although I am the first to admit that we managed just two blockbuster strategic innovations over that time period – both were technical in nature, and thankfully, both were well-marketed. I can’t think of a better example than California-based In-N-Out Burger. No big deal.

Strategy 229

Strategy Competitive Advantage Innovation Operations 229

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. Despite the necessity for precision in purpose and direction, I see more and more examples of senior business executives operating non-strategically. This might have something to do with the fact that I can be stubborn. Why is that?

Strategy 100

Strategy Brand Brand Management Marketing 100

In the CEO Afterlife

MARCH 7, 2011

Leadership. One of my marketing managers recommended the company join Rick’s sponsorship group. The union between Nabob Coffee and Rick Hansen was a wonderful example of business and charity working together for mutual benefit. Leadership. In the CEO Afterlife. Main menu Home. Then and Now: The Greatest Wheels on Earth.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

AUGUST 7, 2011

Leadership. by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life. In the CEO Afterlife. Main menu Home. Visionary.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

APRIL 22, 2015

There are plenty of examples where radical change has either destroyed a company or brought it to its knees. At Zappos, CEO Tony Hsieh has set his cultural sights on a holacracy management system a radical change from conventional structures. As a management principle, change ought to be the status quo. Change can be bad.

Brand 100

Brand Core Competence Retail Advertising 100

In the CEO Afterlife

SEPTEMBER 19, 2011

Leadership. I valued the power of the big idea; big ideas facilitated growth on the brands I managed. Leadership. In the CEO Afterlife. Main menu Home. Is Social Media an Excuse for Brand Positioning Laziness? by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. Search My Site.

Media 199

Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

APRIL 13, 2016

When I was in brand management, social media did not exist. As an example, a coffee brand with a ‘best beans’ positioning could be guided along an assortment of avenues in the hyper-social world.

Marketing 100

Marketing Brand Franchising Media 100

In the CEO Afterlife

JUNE 25, 2012

Sure, I encountered bureaucracy at times, but I managed to navigate through the red tape by working within a cultural principal they all shared – the respect for great branding. Costco (2011 sales +14%, profit +12%) and Publix (2011 sales +7%, profit +11%) are two notable examples. Maybe that’s the seed of a new blog idea.

Brand 242

Brand Retail Bureaucracy Constraint 242

In the CEO Afterlife

MARCH 21, 2011

Leadership. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. The J&J folks set the crisis management standard for all others to follow—to be prepared for that inevitable day when disaster WILL strike. PS: I was the Canadian Brand Manager of Brylcreem during the demise.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JUNE 10, 2015

For example, we know that a great strategy without great execution isn’t worth the paper it’s written on. Culture, strategy, leadership, branding, innovation, customer orientation and employee centricity must co-exist. Most leaders and managers know this. So why then, has strategy been singled out as the whipping boy?

Strategy 100

Strategy Critical Success Factor McKinsey Retail 100