Harvard Business Review

SEPTEMBER 17, 2018

Nordstrom, for example, allows customers to select clothing they’re interested in online and pick a store to try them on. The seaside resort Blackpool, for example, was named “A place that is happy to visit” and the famous shopping street Savile Row was named “custom-made rich people street.”

Productivity 9

Productivity Products Reis Brand 9

Harvard Business Review

DECEMBER 29, 2011

Here are some examples of different ways to craft such a message : Use a familiar slogan in a fresh way: After a company has spent millions to make a slogan familiar, skew it in a new direction for your intended meaning. Jenny Kruger finds out that even the finest four-star restaurant is no match for one with 4 million stars.".

Stage-Gate 15

Stage-Gate Venture Capitalist Reis Sports 15

Harvard Business Review

FEBRUARY 28, 2011

For example, Lowes ran a Black Friday campaign on Facebook in which it offered a limited number of items at ridiculously low prices for fans only. Last year REI drove traffic to its stores by offering $1 donations to charity for every check-in, with a ceiling of $100,000. Crowdsourcing.

Retail 15

Retail Discount Reis Merchandising 15

Harvard Business Review

FEBRUARY 25, 2014

P&G, for example, is known as a pioneer in the observation category. IBM is a well-known example of an organization that harnesses inspiration with innovation jams that crowdsource the best ideas from the wisdom of crowds. It uses focus groups and advanced ethnographic techniques to tune in to the voice of the customer.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

DECEMBER 7, 2017

And recognizing the demand-generating power of physical engagement, numerous online retailers have opened up their own bricks-and-mortar stores; examples include Warby Parker stores, Bonobos Guideshops (bought by Walmart), and mass customizer Indochino Showrooms. Recreational Equipment Inc.

Merchandising 11

Merchandising Retail Reis Discount 11

Harvard Business Review

JANUARY 7, 2011

For example, Wal-Mart is making an enormous push into sustainability. Would it be unreasonable or unfair for Nike and REI workers to be required to wear pedometers and share the numbers of miles they ran, walked or biked over the course of a fortnight? Weight Watchers employees will probably find their BMI numbers monitored.

Loyalty 15

Loyalty Brand Reis Metrics 15

Harvard Business Review

NOVEMBER 3, 2015

For example, last holiday season, Toys “R” Us carried some of the most in-demand products, including licensed goods from Frozen and Teenage Mutant Ninja Turtles , but it still turned in a comparable store net sales decrease of 2.7% for the season.

Retail 8

Retail Reis Price Discount 8

Harvard Business Review

MAY 24, 2016

For example, Sephora offers in-store customers the ability to get online makeup tutorials at stations called the “Beauty Workshop.” Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery.

Retail 10

Retail Supply Chain Loyalty Brand 10

Harvard Business Review

MAY 22, 2013

The quintessential example is the quirky local book store, which sells antiques, unusual knick-knacks, offers free Wi-Fi, and hosts a café — an eclectic mix of experiences enriched by products, services, and community that trump online retailing. The message is clear: in-store experience matters.

Retail 8

Retail Reis Merchandising Download 8

Harvard Business Review

DECEMBER 6, 2017

For example, the group that was least likely to see their job as a stepping stone to a career was African-American women, while the group most likely to see their job as a stepping stone to a career was white men. Work toward inclusion, not just diversity.

Survey 8

Survey Retail How To Reis 8

Harvard Business Review

JUNE 23, 2014

Backcountry.com and Zappos, for example, are excellent online retailers, but they haven’t displaced REI or the local shoe store, because people value that hands-on expertise. Especially when the purchase is something we really care about, we’re willing to pay extra for a trusted advisor helping us make the right choice.

Retail 8

Retail Price Reis Banking 8