article thumbnail

Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

The Empathy Map looks like this: In this chapter the authors walk you through processes to arrive a enhanced design like Customer Insights, ideation, providing an introduction to the value of visual thinking, how to use prototyping, story telling, and Scenario Planning. They look at 9 Building Blocks that form the business canvas.

article thumbnail

Create a Strategy That Anticipates and Learns

Harvard Business Review

Long-dominant frameworks like the Five Forces or SWOT analysis have been based, accordingly, on a fundamental, often static or relatively long-duration, set of market and firm characteristics. Consider, for example, the work that Apple is doing with Epic (an electronic health record provider for hospitals and large medical groups).

article thumbnail

Create a Strategy That Anticipates and Learns

Harvard Business Review

Long-dominant frameworks like the Five Forces or SWOT analysis have been based, accordingly, on a fundamental, often static or relatively long-duration, set of market and firm characteristics. Consider, for example, the work that Apple is doing with Epic (an electronic health record provider for hospitals and large medical groups).