Leading in Context

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Consumer Trends: 5 Things Brands Should Know

Leading in Context

The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction. We've seen many articles about ethical consumerism, conscious capitalism and the responsible consumer.

Brand 248
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Want Top Talent? Pass the Reverse Interview

Leading in Context

By Linda Fisher Thornton HR Executives are telling me that job applicants are "interviewing their interviewers" to find out about their organizations' ethics. It makes sense. Applicants want potential employers to treat them well and to demonstrate a positive track record in areas that matter to them.

Ethics 216
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Values Drive Business Success (But Only If They’re Clear and Applied)

Leading in Context

By Linda Fisher Thornton Deloitte's 2016 Millennial Survey Executive Summary reported that according to responses from 7700 employed millennials from 29 countries, "the values that support long-term business success are people treatment, ethics, and customer focus.

Ethics 231
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How to Build an Ethical Culture

Leading in Context

The most recent one was just published this week by Government Executive magazine. By Linda Fisher Thornton Today I''m sharing hand-picked resources about how to build an ethical culture. They acknowledge complexity, and are based on performance improvement and ethical principles.

Ethics 238