It was undoubtedly a high-quality piece of work. The project team had spent the past six months designing a new strategy to accelerate growth in a critical emerging market for a multibillion-dollar multinational. The summary document had that rare combination: a compelling long-term vision and a credible set of near-term actions addressing critical strategic unknowns.
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How to convince the unconvincable.
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New!
HBR Learning
Persuading Others Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Persuading Others. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to convince the unconvincable.