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Sell Your Product Before It Exists

Harvard Business Review

When Eric Reis was popularizing the concept of an MVP, the guiding principle was to build and release a product with as few features as possible, and then use the market’s reaction to gauge how to refine the product. Coin’s pre-existence sales push the concept of minimum viable product (MVP) even further.

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Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business Review

Retailers like Nordstrom, REI, and Anthropologie have customized package tracking experiences that provide visibility into the delivery. Customers can also sign up for SMS notifications and find FAQs without needing to leave the branded experience.

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