Strategy Driven

JULY 16, 2019

Anyone with a retail business must have plenty of stock. A FAQ page is a common feature on company websites, as are user manuals, buying guides, and videos. When you make a promise to a customer, you must make sure that you deliver on it. If you break a promise you’ve made, it will damage any relationship that you have built.

FAQ 50

FAQ Training Loyalty Retail 50

Strategy Driven

SEPTEMBER 2, 2021

Supporting yourself with FAQs, chatbots, and fair returns policies will also help. For example, food retailers can donate food to homeless shelters. This means offering better payment options and smoother transactions. It should also cover customer care as consumers need transparency and quick solutions to their problems.

Brand 120

Brand Audience USP B2C 120

Harvard Business Review

MAY 24, 2016

Soon retail brands aligned their strategies around two critical moments: 1) when a customer decides whether to purchase a product, and 2) when a customer uses the product for the first time. Today, retail brands create customer experiences around these four moments and focus on driving shoppers to click the “buy” button.

Retail 10

Retail Supply Chain Loyalty Reis 10

Harvard Business Review

DECEMBER 25, 2013

Coin’s makers first launched a $50,000 crowdfunding campaign and, after hitting their goal inside of 40 minutes, are continuing to take pre-orders at half the future retail price. It’s unknown how many units of the device have now been pre-sold.

Productivity 8

Productivity Products Reis FAQ 8

Harvard Business Review

MAY 16, 2018

For example, McDonald’s has an online FAQ about how the company’s food products are made, while Southwest’s Transfarency initiative aims to give customers a clearer picture of the total fare they will pay, with no unexpected fees. Take outdoor apparel retailer Patagonia. Juj Winn/Getty Images.

Reputation 12

Reputation Brand Attrition How To 12

Strategy Driven

JANUARY 31, 2017

Many online retailers are also starting to use a co-browsing function. Live, human support always beats FAQs and waiting for an email. Real-time, human support is now one of the most sought-after features for any B2B and B2C website owner, and if it isn’t a given in your industry, I assure you it will be soon!

Tips 50

Tips B2C B2B FAQ 50