In the CEO Afterlife

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The Language of Leaders

In the CEO Afterlife

In an easy to read story-telling fashion, the author sticks to his main topic – but in very short order, he identifies the critical issues leaders should be communicating and why. I was wrong. Mr. Murray has offered up far more than he promised.

Fashion 197
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A Canadian’s Tribute to US Thanksgiving

In the CEO Afterlife

Maybe it is time to return to those old fashioned values, the ones that built this remarkable country in the first place – what harm could come from hard work, personal sacrifice and acceptance of responsibility? Like a troubled company swimming in red ink, America has its work cut out for it.

Fashion 175
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The Decay of Brand Differentiation

In the CEO Afterlife

Maybe it’s because the leaders of these enterprises didn’t believe they could succeed the old fashioned way. Beyond line-extending to non-strategic categories, Big Food failed to break their mindsets from the ‘growth by acquisition’ paradigm.

Brand 100
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Does this Flag represent Riches to Rags?

In the CEO Afterlife

Maybe it is time to return to those old fashioned values, the ones that built this country in the first place – what harm could come from hard work, personal sacrifice and acceptance of responsibility? Like a troubled company swimming in red ink, America has its work cut out for it.

Fashion 122
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Is this the Flag from Riches to Rags? | In the CEO Afterlife

In the CEO Afterlife

Maybe it is time to return to those old fashioned values, the ones that built this country in the first place – what harm could come from hard work, personal sacrifice and acceptance of responsibility? Like a troubled company swimming in red ink, America has its work cut out for it.

CEO 205
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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Reynolds conducts a “smell” test, telling the audience that the competitor’s “ordinary, old-fashioned, soft paper bags” allow you to smell “the coffee inside, on the outside.” Then he compares it to Nabob’s hard vacuum box, which has no smell at all (proving that its aroma and taste is locked in and can’t escape).

Brand 100