Harvard Business Review

MARCH 18, 2013

We didn't want to burden the organization with fixed costs. Almost everything had to be free, and the few things we paid for had to be scalable so that the unit costs would eventually approach zero. Second, we standardized all management coordination on a low-cost but elegantly simple project management software called Basecamp.

Budgeting 9

Budgeting Software Entrepreneur Fixed Costs 9

Harvard Business Review

DECEMBER 10, 2012

The interest rates were attractive to investors — well in the high single digits and even above that level — and company managements were anxious to access capital for expansion and acquisitions. Orion and other film studios needed level-headed projections about projects before jumping in with both feet.

Financial Leverage 14

Financial Leverage Film Finance Class 14

Harvard Business Review

MAY 9, 2013

MoFilm, Poptent, and Tongal, for example, focus on video production for television and web films. In every part of the industry, the open innovation model is changing the economics of advertising by switching significant fixed costs to variable costs and sourcing creative from more relevant and, many times, lower cost sources.

Advertising 10

Advertising Brand Innovation Creativity 10