article thumbnail

What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation

Harvard Business Review

To be disruptive, a business must first gain acceptance in the low end of the market, the segment by and large ignored by incumbents in lieu of more profitable high-end customers. It appealed to a niche of film nerds. It was the initial encroachment from the low-end of the market that made Netflix disruptive.

article thumbnail

Why Big Companies Struggle to Market Online

Harvard Business Review

I would venture to suggest that this extra factor is the fact that managers in incumbent firms do not focus on their product’s “job-to-be-done.” The manager’s point of departure is classic market segmentation. ” The concept of a product’s job-to-be-done is not new.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Hurting Your Own Cause?

Harvard Business Review

He developed a plan to reach a growing market segment, which he billed to his colleagues as "obviously compelling" and the only way to save the company from a "dying past." Whether your goal is feminist re-education or advancing a particular corporate strategy, you get further with honey than vinegar.

article thumbnail

LeadershipNow 140: December 2015 Compilation

Leading Blog

The Economist Films - The World in 2016. You always want to be the market leader. If you can’t say that, shrink the market segment until you can. Four Steps to Manage Your Crucial Conversations by Steve Knight, via @INSEADKnowledge. Easy = True by @TomAsacker. SteveTobak. Renewable Leadership by @StrategicMonk.

Senge 150
article thumbnail

Get the Maximum Value Out of Your Big Data Initiative

Harvard Business Review

The Pentagon has established an equivalent metric known as Data-to-Decision, which is dramatized in the analyses conducted by the intelligence community in the Academy Award–nominated film Zero Dark Thirty. The initial set of questions should be limited and manageable.