article thumbnail

How to Improve the Success of a Manufacturing Company

Strategy Driven

As a manager or owner of a manufacturing company, your job is to make sure all tasks are performed in a smooth, safe, and productive manner. In order to manage your staff successfully, you must first understand them and the dynamic of the workplace. Update Your Marketing Strategies. That’s where marketing comes in.

Company 66
article thumbnail

Personal Needs vs. Customer Relationships

Strategy Driven

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. ’ What is too often lost is the nuance – human.

Aaker 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Set Up A Successful Business From Home

Strategy Driven

For instance, you can find everything from graphic design projects to film and TV jobs online by searching on popular freelance sites and job boards. All businesses should also take advantage of the power of social media and focus on this when devising their marketing strategies.

article thumbnail

How Ratings and Awards Do (and Don’t) Benefit Companies

Harvard Business Review

For example, consider a film studio that designs a film’s release and marketing strategy around the Oscars, which it ultimately fails to even be nominated for. If the device is lumpy, it may be better to leave it alone since one runs the risk of expending resources to pursue the judgment device but not achieving it.

Film 8
article thumbnail

It’s Time to View Leadership as a Profession

Great Leadership By Dan

documentary film Jiro Dreams of Sushi tells the story of an 85-year-old. you watch this film yourself (it’s now available on DVD). As you will see in this film, Jiro is a professional in. I challenge you, upon watching the film and seeing how. theatrical film about him. Guest post from DDI's Richard S. I recommend.

Film 280
article thumbnail

A Simple Way to Test Your Company’s Strategic Alignment

Harvard Business Review

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. How well does your organization support the achievement of your business strategy?

Banking 14
article thumbnail

Don't Do What You Love

Harvard Business Review

Last year, I finished directing a documentary film called The Work of 1000. But — although she loved working closely with clients and helping them create just the right branding — she was simply unable to manage her pricing and cash flow. Amazingly, however, the river was her second choice for an advocacy project.

Wilde 15