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The Type of Socially Responsible Investments That Make Firms More Profitable

Harvard Business Review

Less so for financial institutions or healthcare companies. In contrast, fair marketing and advertising of products are very important for companies in these sectors. For instance, managing environmental impact is a very important element of business strategy for firms in the fossil fuel or transportation industries.

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I Got My Strategy from Greenpeace

Harvard Business Review

But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies. It calls on manufacturers to design products that can be disassembled at the end of their product life and recycled at a high level. We did that.

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How To Really Measure a Company's Innovation Prowess

Harvard Business Review

Last year , number crunchers at Forbes found that Salesforce.com is the company with the highest "Innovation Premium" baked into its stock price. Or perhaps it is difficult to really tell how well a company's innovation engine is functioning — so magazine editors are susceptible to the latest hot product or service.

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How To Really Measure a Company's Innovation Prowess

Harvard Business Review

Last year , number crunchers at Forbes found that Salesforce.com is the company with the highest "Innovation Premium" baked into its stock price. Or perhaps it is difficult to really tell how well a company's innovation engine is functioning — so magazine editors are susceptible to the latest hot product or service.