What U.S. E-Commerce Can Learn from Its Global Copycats
Harvard Business Review
APRIL 29, 2013
When it comes to e-commerce across the globe, I''ve noticed a very interesting trend. Every new market I look at seems to have an Amazon-style copycat — a website that looks, functions, and sells products a lot like a well-known online retailer. We were unable to capitalize on first mover advantage.
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