The Walt Disney Company is reportedly considering implementing surge pricing at its various theme parks. Admission to Disneyland in Anaheim, CA, for instance, is currently $99 for any day of the week. The rumored pricing plan involves offering Gold ($115), Silver ($105), and Bronze ($99) ticket options that are priced based on anticipated demand. Gold would be good for admission any day of the week; Silver ($105) would be for off-peak weekdays and weekends; Bronze ($99) would get you in on select off-peak weekends.
Of Course Disney Should Use Surge Pricing at Its Theme Parks
Why dynamic pricing makes sense for Mickey.
June 04, 2015