article thumbnail

How Do I Start A Small Business?

Strategy Driven

Apart from conducting detailed market research, finding out fair clientele, performing surveys, retaining target groups, exploring SEO, and researching public data, which are obviously important factors, one must also remain very adaptable to changing situations. What will be the market where you want to get into?

article thumbnail

How Industry Giants Can Create Corporate Breakthroughs

Harvard Business Review

For example, a decade ago, it''s unlikely that small-business owners would have told you that they needed a flexible way to host data and applications, one that preferably turned the fixed cost of computer hardware into a variable cost of renting capacity. When the company rides an enabling trend.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Tesco’s Strengths Are No Longer Good Enough

Harvard Business Review

UK retail, like the rest of the developed world, is witnessing a few big long-term trends. The rise of convenience store chains is another big trend in the UK. And of course, online shopping is the other big trend that started at the turn of the century. and spends it in international markets.

Retail 11
article thumbnail

How Companies Can Use Investors to Their Advantage

Harvard Business Review

He asked one former major investor for a reaction to the company’s prediction (accompanying poor quarterly results): “that the [current] market contraction will bottom out soon and our profits will improve.” I assumed you had some further cost reduction up your sleeve.”

article thumbnail

Is Rooftop Solar Finally Good Enough to Disrupt the Grid?

Harvard Business Review

Over the past two decades, there have been many attempts to reform the electric utility market. Consider how Uber opened up the transportation market. In both cases, the two goods (car and real estate) are given value-creating potential through a process of market fragmentation and consumer empowerment.

Energy 8
article thumbnail

How Uber Explains Our Economic Moment

Harvard Business Review

Every once in a while you have one of those “microcosm experiences” that perfectly encapsulates the trends shaping our world. So to cover his monthly fixed costs of student loan payments (on more than $100k in debt), rent, and health care he was driving for Uber.

article thumbnail

Why Spotify Will Kill iTunes

Harvard Business Review

To appreciate the truth of this claim, it's vital to understand one of Clayton Christensen's theories on marketing and product development: Jobs-to-be-done. It was in your home, had no shelf space limiting its inventory, and could beat Tower on price because of its lower fixed costs.