Six Disciplines

JANUARY 28, 2011

According to a new report by Forrester Research , only 8% of B2B (business-to-business) companies surveyed by Forrester Research said they have tight alignment between sales and marketing. 58% said long-term thinking by marketing vs. short-term thinking by sales. and 45% said "not enough time".

Forrester 101

Forrester Marketing B2B Short-term 101

CEO Blog

JUNE 3, 2012

John Travolta said no to Forrest Gump , and Gwenyth Paltrow told James Cameron that The Titanic , was not her cup of tea. A term that Hayzlett often uses is “change-agent”. The following is another guest Book Review of Running the Gauntlet - Essential Business Lessons to Lead, DriveChange and Grow Profits by Jeffrey Hayzlett.

Forrester 124

Forrester Long-term Follow-up Books 124

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8

B2B Forrester Telemarketing Media 8

Skip Prichard

JULY 19, 2021

The term “paradigm shift” is a well-worn term. That boss was Admiral Forrest Faison, and he was Commander, Navy Medicine West (NMW). Our region consistently far exceeded all annual quality and workload goals and led the other two Navy Medicine regions in nearly all key performance indicators.

Leadership 132

Leadership Crisis Learning-by-Doing Team 132

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. They also believe that innovation will help them achieve these lofty goals — and they''re investing accordingly.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

MARCH 3, 2015

A Forrester study found that posts from top brands on Twitter and Facebook reach just 2% of their followers (note: that’s followers, not new customers) and only 0.07% of those followers actually interact with those posts. But changing or dismantling the goal posts is a different story. Let’s see who is behind the curtain.

Media 8

Media Advertising Public Relations Forrester 8