Six Disciplines

JANUARY 28, 2011

According to a new report by Forrester Research , only 8% of B2B (business-to-business) companies surveyed by Forrester Research said they have tight alignment between sales and marketing. 58% said long-term thinking by marketing vs. short-term thinking by sales. and 45% said "not enough time".

Forrester 101

Forrester Marketing B2B Short-term 101

Skip Prichard

JULY 19, 2021

The term “paradigm shift” is a well-worn term. That boss was Admiral Forrest Faison, and he was Commander, Navy Medicine West (NMW). Our region consistently far exceeded all annual quality and workload goals and led the other two Navy Medicine regions in nearly all key performance indicators. Mark Brouker.

Leadership 132

Leadership Crisis Learning-by-Doing Team 132

Harvard Business Review

SEPTEMBER 11, 2017

Testing and Learning Identify—and actively communicate and learn from—short-term wins. Benchmarks for Success Measure progress toward the goal. Change Documentation Develop and implement a standard set of training modules on key skills-based aspects of the new way of working.

Content 9

Content Katz Forrester Budgeting 9

Harvard Business Review

APRIL 18, 2011

Our operations departments were focused on our products and services, our finance teams on collecting payments, and our sales and business development teams on meeting short-term revenue goals. Paul Hagen is a Principal Analyst at Forrester Research where he serves customer experience professionals.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

MAY 14, 2018

Once a transaction is entered in the database and the accounts are updated, the records cannot be altered, because they’re linked to every transaction record that came before them (hence the term “chain”). Forrester reports that as much as 56% of all display ad dollars were lost to fraudulent inventory in 2016.

Marketing 11

Marketing Advertising Brand Hotels 11