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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a consumer, the challenge is to understand how this technology is influencing us.

Brand 281
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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

eCommerce Influence: By 2016, more than half of the dollars spent in US retail will be influenced by the Web. Influence on Retail: By 2016, $689 Billion will be influenced by mobile retail. In all key decisions, consider how these digital trends will influence the future. Deloitte: The Dawn of Mobile Influence.

Forrester 197
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Best Leadership Books of 2011

Leading Blog

Consider : Harnessing the Power of Reflective Thinking In Your Organization by Daniel Patrick Forrester. Advocacy : Championing Ideas and Influencing Others: Championing Ideas and Influencing Others by John A. It’s time to rediscover true leadership—to rethink our fundamental assumptions. Leadership matters now more than ever.

Books 284
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Taking Another Look: Leading Minds on Reflection Part 2

Leading Blog

But in order to get there, we must occasionally pause from its narcotic effect and critically evaluate its impact on our happiness and well-being, and its resulting influence on our community and environment. Daniel Patrick Forrester, Consider. We must sit quietly and reflect. Reflection is not daydreaming.

Forrester 251
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Mars Incorporated: A Sweet Place to Work

Coaching Tip

It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr., For example, a typical Mars plant manager influences associates by his or her ability to pace development of operational systems and innovative approaches. Mars, who died in 1934.

Forrester 130
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Integrated Marketing and Social Networks

Coaching Tip

The way something is sold influences the way it is made, and the book industry has always been about bookstores,” said business book writer Seth Godin. Sources: The Wall Street Journal, [link] and Forrester Research, Inc. Borders Group Inc., To be sure, some see new opportunities in the problems facing Borders. “The

Marketing 102
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Erik Qualman: An interview by Bob Morris

First Friday Book Synopsis

Called a “Digital Dale Carnegie,” Erik Qualman is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business and, more recently, Digital Leader: 5 Simple Keys to Success and Influence. Socialnomics was a finalist for the “2010 Book of the Year” [.].

Media 75