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10 Tips For Successfully Opening And Managing Your Retail Store

Strategy Driven

It’s not uncommon for retail stores to introduce customer loyalty programs – examples include Amazon Prime and Starbucks Rewards – or use marketing tools, e.g., ReferralCandy. Leverage customer trends and marketing forecasting to improve your advertising campaigns. Well-trained sales reps will easily achieve their daily goals.

Retail 99
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2018 Workforce Forecast | Herman Group

Chart Your Course

For years, we have heard employers say, I hire for attitude and train for aptitude. That means, companies will be looking at a variety of factors and more importantly, taking action, to optimize the return on investment of everything from advertising to training budgets. More companies will hire for soft skills and culture fit. .

Trends 100
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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business Review

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 20
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Distinguish Yourself from the Market, Not Just Other Applicants

Harvard Business Review

If you're an experienced professional, it can be tough to find a job in today's market. She was a training manager for a large corporation, advising middle and senior managers on career development. The market dynamics that pushed her out of a job were happening across the whole marketplace for her profession. But they weren't.

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Engaging Employees in Health Care Data Security

Harvard Business Review

Healthcare data is also highly prized on the black market because there are so many lucrative ways to use it fraudulently, so it’s often a more attractive target than financial or other personal data. Healthcare is a high stress environment, where, understandably, information security training is often not the top priority.

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The Rise of the Chief Customer Officer

Harvard Business Review

While many of these executives hold the title of Chief Customer Officer, others go by names like Chief Client Officer (at OptumHealth), Chief Experience Officer (at Cigna), Executive Vice President, Member Experience (at USAA), or Chief Global Customer and Marketing Officer (at Dunkin' Brands). Senior leaders are in a new position.

B2C 15
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Why More Executives Should Consider Becoming a CHRO

Harvard Business Review

Lucia Luce Quinn is Chief People Officer at Forrester Research. Rick Jensen, who left a big job in marketing to become SVP, Chief Talent Officer at Intuit, recalled a lesson he learned in marketing: “Fall in love with the problem.” Upon arriving, she flatly refused the CEO’s offer of the CHRO role.

Quinn 14