article thumbnail

Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

Social Media. Social Executives: 94% said C-suite social media participation enhances a brand image. Employee Trust: 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. Proliferation : 91% of online adults use social media regularly. Commerce and Content.

Forrester 197
article thumbnail

Are We Experiencing A Technology Tsunami?

Rich Gee Group

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Are We Experiencing A Technology Tsunami? More (if not all) of my tools and files are on the cloud, not on my laptop. I hardly print anymore. Is it getting cheaper?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Integrated Marketing and Social Networks

Coaching Tip

Small publishers and self publishers have as many tools to reach readers as big publishers do,” said Mr. Godin, whose next book, “ Poke the Box ,” will be published March 1 st via an alliance with Amazon. and the site is also likely taking ad money away from traditional media like newspapers and TV. of the U.S. To read more: [link].

Marketing 102
article thumbnail

84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business Review

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 19
article thumbnail

B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Contrary to what these findings — and Forrester’s prediction that “1 million U.S.

B2B 8
article thumbnail

Social Login Offers New ROI from Social Media

Harvard Business Review

In the last few years, most companies have realized that social media is more than just the latest fad in communicating to the under-30 demographic, and is instead a generator of real dollars and cents value for their businesses. Social login is the latest tool for leveraging the enormous power of social media.

Media 13
article thumbnail

What the Heck Are We Doing on Twitter?

Harvard Business Review

Use tools like Twitter Search or Radian6 to keep an ear on what customers are saying about your brand. We do this ourselves, noting who mentions Groundswell, "Bernoff", or Forrester (my employer). At many media organizations, reporters Tweet about their stories and insights. For example, Dell has attracted 1.5