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On Creative Accounting: Two Creativity Myths

Harvard Business Review

NOVEMBER 29, 2010

An idea, behavior, or product is creative if it is both novel and appropriate to some goal. They were appropriate to the artist's goal of creating "a contemplative space that encourages participants to linger and experience an all-encompassing art environment.". And it quite effectively served its murderous goal.

Creative Accounting

Creative Accounting Creativity GAAP Balanced Scorecard

Reclaiming the Idea of Shareholder Value

Harvard Business Review

JULY 1, 2016

The first believes the company’s goal is to maximize shareholder value. The problem with the term “maximize shareholder value” is that it has been hijacked by those who incorrectly believe that the goal is to maximize short-term earnings to boost today’s stock price.

Short-term

Short-term Long-term Objective Incentives

On Creative Accounting: Two Creativity Myths

Reclaiming the Idea of Shareholder Value

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