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Competitive Advantage from the Bottom of the Pyramid

LDRLB

In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). You can find him at [link].]. Innovation Sandbox” was the term coined by C.K.

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CMI Hong Kong: updates from the board

Chartered Management Institute

CMI Hong Kong supports Futures of Education Forum 2022 Derek Choi (fourth from left) attended the forum and the opening ceremony on behalf of CMI Hong Kong CMI Hong Kong was a supporting party for the UNESCO Hong Kong Association Global Peace Centre's Futures of Education Forum and its associated survey this year.

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The $2,000 Car

Harvard Business Review

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. To compete, global corporations must be just as nimble innovating abroad as they are at home. Phase 2: Glocalization. LGTs must have the right (and support) to draw from the companies' global resources.

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3 Ways Social Entrepreneurs Can Solve Their Talent Problem

Harvard Business Review

Lack of early-stage capital remains a top challenge to the industry’s growth, according to last month’s Global Impact Investor Network survey of 158 impact investors. Almost half (48%) said raising funds was “very” or “extremely” challenging, even as the impact investing industry continues to grow.

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The Problem with Trend Tracking

Harvard Business Review

Both parties are to this extent "glocal" — global and local. Yes, both are listening to national and international communities of taste and practice. But now being locally responsive matters just as much and sometimes more. The local trend is evident across American culture.

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Great Advertising Is Both Local and Global

Harvard Business Review

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

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How Story Platforms Help Global Brands Go Local

Harvard Business Review

Despite the truth of most of these observations, "Go Crazy" is part of a global campaign originated for Coke by Ogilvy Brazil. The Coke campaign is one example of what three prominent co-authors addressed in a March HBR post titled " Great Advertising is Both Local and Global." It''s not easy to do, however.

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