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Don't Drink Your Own Kool-Aid A Broken Place: The Spectacular Failure of the Start-Up that Was Going to Change the World Fast Company Better Place was the car-battery start-up that was going to revolutionize transportation until it didn''t.
Harvard Business Review
APRIL 9, 2012
We want education, healthcare, and transportation that works — but we're reluctant to pay the costs of these public goods. Local, personal choices are colliding with their global, social consequences — and the result is futility, frustration, and fury. So what's the way out?
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