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The Problem with Trend Tracking

Harvard Business Review

I'm teaching a course this January on how to read cultural trends ( CMS.S62 in the nomenclature of MIT). Nancy Keates wrote an article in the Wall Street Journal that appears to point to a trend in the world of American culture, consumers, and commerce. Let's call it a trend." Keates certainly believes there's a trend here.

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3 Ways Social Entrepreneurs Can Solve Their Talent Problem

Harvard Business Review

The impact of “social entrepreneurs” — individuals who deploy innovation and market forces to fill social needs — is growing. Just as entrepreneurs of all kinds need to anticipate consumer trends and product development, they also need to stay ahead of their hiring needs. Vincent Tsui for HBR. Fair enough.

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How Story Platforms Help Global Brands Go Local

Harvard Business Review

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". The key question for global brands is, "How can marketers pull it off consistently?". Advertising Marketing'

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