The Problem with Trend Tracking
Harvard Business Review
JANUARY 19, 2012
I'm teaching a course this January on how to read cultural trends ( CMS.S62 in the nomenclature of MIT). Nancy Keates wrote an article in the Wall Street Journal that appears to point to a trend in the world of American culture, consumers, and commerce. Let's call it a trend." Keates certainly believes there's a trend here.
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