Harvard Business Review

DECEMBER 25, 2013

While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a wholly different business model: selling their product before it exists.

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Productivity Products Reis FAQ 8

Harvard Business Review

FEBRUARY 25, 2014

Its goal is to ensure that marketers don’t blindly focus on any one area without due consideration for the implications and tradeoffs to the organization’s broader goals. The goal is to help marketers find balance.

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Marketing Reis Brand Retail 9

Harvard Business Review

MAY 14, 2015

The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. As Eric Reiss describes , “The goal of such early contact with customers is not to gain definitive answers. First, it’s easy to talk yourself out of a good idea.

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Productivity Products Reis Definition 8

Harvard Business Review

MAY 22, 2013

There''s no question that Amazon''s innovation went right for the jugular of any volume- and price-focused retailer selling commodity goods like consumer electronics and household wares. But innovative retailers are responding to this threat by turning "showrooming" to their own advantage. Welcome to the One-Screen World.

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Retail Reis Merchandising Download 8