Goal Intangible Assets Metrics Products 
Harvard Business Review
NOVEMBER 29, 2010
An idea, behavior, or product is creative if it is both novel and appropriate to some goal. They were appropriate to the artist's goal of creating "a contemplative space that encourages participants to linger and experience an all-encompassing art environment.". And it quite effectively served its murderous goal.
Harvard Business Review
JULY 29, 2014
As growth became a competitive imperative, business leaders began seeing the firm as a system of investment rather than a system of production. What Kunkle is particularly known for is bringing a cross-functional perspective to talent strategy at the consumer products companies she serves. Let’s think about the realm that the CFO led.
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