In the CEO Afterlife

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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The added complexity and loss of focus on the Nike brand was a lesson well-learned and it didn’t take Nike long to see the error of their ways. In the simplest of terms, three words exemplify one big idea. “DO” The reward is longer-term competitive advantages. The goal isn’t more people; it’s less. 1 Big Idea .

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