The Folly of Stretch Goals
Harvard Business Review
APRIL 20, 2012
Let's dispense, once and for all, with the managerial absurdity known as "stretch goals." While it's true that renowned psychologists Edwin Locke and Gary Latham described goal setting as "the most effective managerial tool available," it's also true that no less a thinker than W.E. Stretch goals can be terribly demotivating.
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