CEO Blog
AUGUST 2, 2015
I have been working recently with the marketing department at Danby on impressions. An impression in marketing is someone seeing the product or brand. The theory in impressions and marketing is "Impressions build brand through recognition". This ties into the concept of Overspray in Marketing. Use a scale of 0 to 1.
CEO Blog
JUNE 24, 2018
He is a great speaker and overall nice guy (the sort of guy you say "I could spend time with him and enjoy it") This book's stated goal is to help you be creative, productive and get into flow. I am not creative in the artsy way - as in not musical or painting (although I have painted a lot of houses.
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CEO Blog
JANUARY 23, 2016
Writing a thoughtful marketing plan. 4 - I am goal oriented. I write out my goals. The act of clarifying my goals helps me to focus. This is a bit like goal setting. Emails, cell phones, social media all contribute to "short" interactions and many of them. This is not all good. Working on bigger plans.
CEO Blog
JANUARY 30, 2011
Perhaps it is the marketing angle also? I spend a lot of time on goal setting and goals only work with good motivation. Part of doing well on goals is finding and strengthening the link to motivation. I read a lot about brains. I think I must put a great value on what we can get by using them well.
CEO Blog
JUNE 18, 2015
We are currently a leader in the appliance market, producing innovative, quality products at competitive pricing. Our products are marketed under seven brand names: Danby®, Danby Designer®, Danby Diplomat®, Danby Premiere®, Simplicity®, Arcticaire®, and Silhouette®, as well as some private brands like Sunbeam for major retail stores.
CEO Blog
NOVEMBER 7, 2012
I watch the outage numbers on the LIPA website like the stock market. And now we have another snow storm coming in. . ++ I am way behind in my reading but I did read a book - Propel - Five Ways to Amp Up Your Marketing and Accelerate Your Business. Of course I am intrigued by marketing so I liked the book.
CEO Blog
JUNE 18, 2017
I have blogged before about how much I love my Fitbit but there are other products on the market that also do this. Setting intra day goals - EG - 5,000 steps before lunch. ++ Better yet - just act like a child - allow them to be their natural selves and they will exercise. Part of that motivates me that I want to inspire people.
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