First Friday Book Synopsis
OCTOBER 3, 2013
Bob''s blog entries BHAG Big Big Hairy Audacious Goal Drew Williams Feed the Startup Beast: A 7-Step Guide to Big Hairy How and why "the smallest market efforts can produce outsized sales results if you focus on the right issues" Jonathan Verney McGraw-Hill Michael Porter Outrageous Sales Growth Peter Drucker'
First Friday Book Synopsis
APRIL 12, 2013
Fox Jossey-Bass (2009) Note: I read and reviewed this book when it was published about four years ago and recently re-read it in combination with Secrets of Great Rainmakers as I now complete a revised marketing plan for the balance of this calendar year. Rain is [.].
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First Friday Book Synopsis
JULY 16, 2011
To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here. * * * This post is part of the HBR Insight Center Marketing [.].
First Friday Book Synopsis
JANUARY 13, 2013
Over the past 25 years, Joey has worked with leadership at The Coca-Cola Company, Procter & Gamble, McDonald’s and Newell Rubbermaid, and has emerged as one of the nation’s foremost visionaries and leading authorities on thinking and marketing. He is the best-selling author of several books, including [.].
First Friday Book Synopsis
MAY 2, 2011
Get Heard in the Sales and Marketing Jungle Kevin Daum with Daniel A. Turner John Wiley & Sons (2010) How to “break through all that noise and visual stimulation to get to the core of the customer” What we have here is another business fable, a very popular sub-genre for business book authors [.].
First Friday Book Synopsis
JANUARY 8, 2013
Over the past 25 years, Joey has worked with leadership at The Coca-Cola Company, Procter & Gamble, McDonald’s and Newell Rubbermaid, and has emerged as one of the nation’s foremost visionaries and leading authorities on thinking and marketing. He is the best-selling author of several books, [.].
First Friday Book Synopsis
JULY 29, 2012
Our goal is to provide leaders in the commercial, public, and social sectors [.]. Here is the executive summary of a recent report featured online by The McKinsey Global Institute (MGI), the business and economics research arm of McKinsey & Company.
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