In the CEO Afterlife

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Tips On Honing A Culture Of Winning Through Focus by Martin Zwilling

In the CEO Afterlife

Intuitively, many entrepreneurs and businesses believe that the key to faster growth and success is more products, features, and markets. Later, after that initial success builds resources, and your penetration of the target market approaches 30 percent, it’s time to expand your horizons and make anticipatory changes to your focus.

Maturity 159
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Who Makes Resolutions Come True? YOU

In the CEO Afterlife

Before setting them, I’d like to suggest that you consider a fundamental question before setting goals and objectives for your personal life and your professional life. Let’s look at this issue from a strategic perspective via a short check list: Define your goals. Most of them will emerge from the goal definition exercise.

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The Power of an Enemy

In the CEO Afterlife

For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars. Clearly define your goals. Your success or failure can be quantified by such measurements as market share, financial ratios, brand awareness, new products and deadlines.

Power 208
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What Makes P&G Great?

In the CEO Afterlife

I could talk about their brands, their global clout, their sales growth or their stock market value. P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity. Once taken, they co-operatively move forward toward the common goal.

Proposal 260
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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. The goal isn’t more people; it’s less. Do Less Better practitioners are fanatical about focus and de-complexity; herein lies the secret of their success.

Company 177
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The World of the 21st Century CEO

In the CEO Afterlife

I know from my marketing background that the human brain can absorb only so much. Complexity, changing markets and shareholder pressures will escalate. To meet growth goals, companies will have to sell more to the same customers and find a heap of new customers in foreign lands; China will be opportunity number one.

CEO 204
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

Strategy is a plan of action designed to achieve a defined goal. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. So are goals. Here is the elementary answer. Ever heard this?

Strategy 131