Lead Change Blog

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How To Stay Marketable And Keep Your Job

Lead Change Blog

When so much seems to be out of your control, what can you do to stay marketable and maintain your job? Listen in as Bonnie shares actionable tips for how to stay marketable in a virtual world, and how to align yourself for the best possible outcome within your career during this crisis. Learn more and register here.

Marketing 245
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Character and Goals

Lead Change Blog

Posted in Self Leadership Do your goals dictate your character or does your character dictate your goals? Contrast Internet marketing and our upcoming US Presidential election. Integrity may just be the point at which your character dictates your behavior.

Goal 289
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Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product.

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How thinking like a child can help any leader achieve more goals

Lead Change Blog

Posted in Leadership Development [link] Becky Robinson, director of social marketing for The Kevin Eikenberry Group and the owner and chief influence officer of 12 Minute Media, authored today’s SmartBlog for Leadership, How thinking like a child can help any leader achieve more goals.

Goal 269
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Master Your Motivation

Lead Change Blog

And even setting goals can backfire, if you’re not setting them for the right reasons. Your goal should be linked to people or a purpose meaningful to you. Listen in as Susan shares how to identify and shift the quality of your motivation, to achieve optimal motivation and accomplish the goals you set for yourself.

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How Do You Influence and Inspire People?

Lead Change Blog

All leaders have the same goal. Start by getting to know your team members—their dreams and goals, as well as their problems and frustrations. Include rational arguments, market research, customer surveys, and case studies. People change their behavior when they feel strongly about a particular goal or initiative.

Influence 353
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Foxes And Hedgehogs: Which One Are You?

Lead Change Blog

In 2001, I accepted my first official leadership position as a human resources director with one audacious goal – to be and do all the things to serve all the people. With a background in public relations, marketing, and internal communications, HR had become an accidental specialty – I was a jack-of-all-trades and master of none.

Collins 366