Lead on Purpose

SEPTEMBER 23, 2013

The secret is in the marketing. Part of selling involves getting your prospects emotionally committed to your marketing message. Creating an emotional experience can be tough, but one of the best ways to pull it off is to personalize your marketing messages. Guy Ascher studied Marketing at the University of Newcastle in the UK.

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Productivity Products Team Marketing 175

Lead on Purpose

MAY 31, 2010

Filed under: Leadership , Knowledge , Learning , Product Management / Marketing Tagged: | learn , opportunity , value , Mark Sanborn , design « Five championship strategies Book Review: Here Comes Everybody » Like Be the first to like this post. Reviewing your past goals and achievements will help you as you look forward.

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Rogers Learning-by-Doing Taylorism Taylor 237

Lead on Purpose

MARCH 30, 2013

The Product Management Perspective: If you are leading a team of product managers, set clear goals and make sure your team knows what’s expected of them. Product management focuses on releasing the right products to the right markets at the right time; set both financial and operational goals for your product line.

Management 211

Management Collins Drucker Short-term 211

Lead on Purpose

DECEMBER 23, 2011

To be successful in today’s market, team members need to step up and be ready to take a leadership role. It is not easy to develop leadership skills in others, however, so it’s very important to understand that some people do not share your goals and aspirations. By Andrea Gordon. 1. Challenge – Issue a challenge. (In

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Gordon Team How To Motivation 170

Lead on Purpose

APRIL 5, 2010

Gaining it requires determination and a mindset that — no matter what happens — you will stick to your principles and goals. You have to keep your eye on the end goal and make sure that goal is what you’re really going after; otherwise, persistence can have a negative effect. Thanks for the comment!

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Leadership Taylorism Taylor Ethics 169

Lead on Purpose

OCTOBER 27, 2012

One approach to coaching that is rapidly gaining popularity is what is known as the Double-Goal Coaching Philosophy : emphasis is placed not only on winning, but also on team members’ learning and self-improvement.

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Teamwork Micromanagement Leadership Sports 200

Lead on Purpose

FEBRUARY 22, 2010

The key is to set specific goals for what we want to achieve (plant the seed) and then work hard and nurture those goals. Decide what you want and “plant&# the goal in your mind. The mind, in much the same way, will return either success or failure depending on what we have planted. Believe in your ability to achieve them.

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Succession Taylorism Taylor Ethics 145

Lead on Purpose

NOVEMBER 30, 2010

This seems straight forward, and yet in my experience company leaders too often lose track of this important goal. They focus on this marketing campaign or that new technology, and lose track of what’s most important. Help product marketing set the proper tone for the launch by understanding the new product’s strengths.

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Productivity Products Succession Management 192

Lead on Purpose

DECEMBER 3, 2010

You still set goals for others to follow and make sure everyone performs to the best of their abilities. The simple hard and constant application of firepower and force on your goals will keep you competitive. The temperature is dropping quickly in the desert night.

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Management Stage-Gate Ethics Marketing 150

Lead on Purpose

JANUARY 10, 2011

You have spent years learning, working and driving to become market experts, and have accumulated significant experience releasing products and solutions. Here are a few ways to manage and improve your “product” more effectively: Do market research: Discover your strengths and talents. Make a commitment to improving in each area.

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Productivity Products Management Brand 215

Lead on Purpose

NOVEMBER 26, 2011

You have a common goal and a consistent purpose. The Product Management Perspective: Product managers depend on others in engineering, marketing, sales, etc. The authors go into great detail about the importance of building camaraderie among the people you are leading. Your efforts are channeled toward the same common outcome.

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Leadership Long-term Open-book Engineering 278

Lead on Purpose

FEBRUARY 6, 2010

The ability to communicate, though, revolves more around listening than talking as the leader learns how others see the goal, how they can assist in reaching the goal, and issues they may have with the goal or the suggested path. Almost all of “leadership&# lives in this on-going communication.

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Leadership Ethics Taylorism Taylor 133

Lead on Purpose

JULY 19, 2010

These are the people who have worked smart and hard to achieve a goal. Goal-setting research tells us that feedback is necessary for any goal setting to motivate performance. You receive power from eating. Champions: Usually associated with sports, the word champions identifies the ultimate winners. They work together.

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Blanchard Ethics Taylorism Taylor 145

Lead on Purpose

FEBRUARY 23, 2013

Nobody listening to you makes it difficult, or even impossible, to achieve your shared goal. He has distilled persuasion in to 6 principles that have been widely adopted in the field of marketing. With these short principles of persuasion, we hope to put those experiences in the past.

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Cialdini Consensus Bond Cooper 253

Lead on Purpose

OCTOBER 6, 2009

I set the goal more than a year ago and determined to carry it out after being accepted to the St. So, I knew my goal would be challenging. reach my goal). Without my support team there is no way I could have reached my goal. George Marathon last spring. My previous best at St. I finished in 3:30:31. The race was hard.

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PR Learning-by-Doing Ethics Marketing 157

Lead on Purpose

MAY 18, 2010

We need to look ahead and have goals for future success, and make choices right now that take us in that direction. Larry spells ‘win’ as an acronym, W.I.N., which stands for “what’s important now.&# Look at every situation and ask, “what do I need to accomplish?&# Then ask, “what’s important now?&#

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Strategy Sports Ethics Loyalty 196

Lead on Purpose

OCTOBER 20, 2010

2 Responses davidburkus , on October 20, 2010 at 12:50 pm said: I’ve always thought we ought measure leaders by this: did they get to the goal or not? A bit binary I know, but I like its simplicity. Reply Michael Ray Hopkin , on November 8, 2010 at 9:29 pm said: David, thanks for your comment. Theme: Digg 3 Column by WP Designer.

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Leadership Bottom-up Long-term Taylorism 170

Lead on Purpose

DECEMBER 22, 2010

Rasmussen College : A college with the goal of helping students graduate with a degree, get a meaningful job and build a career. Online Marketing Degrees : Provides information to people who are seeking a college degree in Marketing. They have five campuses in the upper mid-west and Florida, and a major presence on-line.

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Blog Taylorism Taylor Ethics 140

Lead on Purpose

AUGUST 6, 2011

The following actions provide focus on long-term goals: Take initiative: Volunteer for new assignments that no one wants to do. The Product Management Perspective: Product managers almost always have more work than hours in the day to do it all, yet the pressure to release quality, market-driven products on time never ceases.

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Succession Long-term Definition Stress 169

Lead on Purpose

SEPTEMBER 6, 2010

The marketing team has a message they want to send about the new product. This requires that you spend time with each team understanding their goals and requirements and then communicate with them in a way that gets the message across in the ‘language’ they understand. It’s more of an art than a science.

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Taylorism Taylor Ethics Godin 154

Lead on Purpose

SEPTEMBER 27, 2010

The leader focuses on moving towards a higher, more valuable goal. The owner makes sure his product meets market needs. Filed under: Leadership , Product Management / Marketing Tagged: | success , titles « Book Review: The Leader Who had no Title Embrace, then apply » Like Be the first to like this post.

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Management Godin Marketing Blog 169

Lead on Purpose

NOVEMBER 6, 2010

We share common interests, goals, beliefs and causes. This powerful statement comes from Tommy Spaulding in his new book It’s Not Just Who You Know: Transform Your Life (and Your Organization) by Turning Colleagues and Contacts into Lasting, Genuine Relationships. Theme: Digg 3 Column by WP Designer.

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Review Books ROI Loyalty 157

Lead on Purpose

SEPTEMBER 7, 2011

The most common departments for product management reporting are marketing, engineering/development and directly to the CEO. Work with them to set goals and measure their progress. The leadership role of the product team (PM, PO, PMM, UX) is critical to the success of any organization. Give them opportunities to grow.

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Productivity Products Execution Leadership 180

Lead on Purpose

JUNE 22, 2013

Authors Chip Heath and Dan Heath wrote the book Decisive: How to Make Better Choices in Life and Work with the following goals: “We want to make you a bit better at making good decisions, and we want to help you make your good decisions a bit more decisively. This is a must-read for all product managers and product marketing managers.

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Open-book Learning-by-Doing Team Building Proposal 233

Lead on Purpose

DECEMBER 22, 2012

Remember, the real point of leadership is not to change others, but to enroll them in a collaborative effort to achieve a common goal. From developers, to marketers to salespeople, to executives, we get to work closely with all of them. How do you feel when someone takes the time to see things as you see them?

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Open-book Diversity Learning-by-Doing Influence 258

Lead on Purpose

MAY 12, 2009

Filed under: Leadership , Knowledge , Market-driven , Innovation , Product Management / Marketing Tagged: | strategy , customer focus , products , services , Carol Bartz , Yahoo! She has a tremendous task ahead to realign Yahoo’s products to the market. This is the new corporate strategy for Yahoo.

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Strategy Stage-Gate Productivity Products 100

Lead on Purpose

AUGUST 8, 2009

The power of influence: The goal of a CAP initiative is to influence. According to Rodney Johnson , author of Without Warning: Breakthrough strategies for solving the silent problems taking aim at your organization , silent problems are one of the greatest challenges facing every organization, every business, and even public institutions.

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Review Books Open-book Taylorism 100

Lead on Purpose

JUNE 25, 2009

Jim’s passion is enabling product marketing teams. With over 20 years of technology experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for synthesizing conceptual ideas and turning them into reality. If you like the post, please comment. Theme: Digg 3 Column by WP Designer.

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Class Leadership Learning-by-Doing Productivity 110

Lead on Purpose

MARCH 23, 2013

Great leaders understand the responsibility of doing things right, making sure they’re accomplishing the goals they’ve set out for themselves and their organizations. Doing things right is a core to success. However, if you focus too much on planning, and don’t get to work making things happen, you might miss the bigger opportunity.

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Agility Storytelling Software Planning 173

Lead on Purpose

AUGUST 17, 2009

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. What market problems are you discovering or need to understand? Think about it.

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Marketing Productivity Products Ethics 173

Lead on Purpose

JUNE 2, 2012

How do you drive your goals when you are not in a line on an organizational chart? Perhaps one of the thorniest problems in business today, is how to create quality output without being specifically in charge. Product managers in coalition organizations know this all too well.

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