Leading Blog

MARCH 20, 2023

Culture serves as the internal compass for an organization’s fundamental beliefs, how the organization behaves daily, and its level of market performance. To begin, let’s look at the five most common roadblocks that stop us in our pursuit of cultural excellence that Mayberry addresses: 1. Lukewarm leadership buy-in.

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Leading Blog

JULY 12, 2019

Increasing shareholder value, company market share, or worker productivity just doesn’t jazz the average worker. As a leader or manager, you have to attend to the goals of your board or bosses and to the career aspirations of your workers. Aligning Goals Increases Workers’ Courage. It doesn’t matter what your company peddles.

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Leading Blog

OCTOBER 7, 2020

But it only intensifies something we were already seeing in the world of work: organizations need to adapt constantly to keep up with market dynamics. They have a deep understanding of themselves, including their values, ambitions, and goals. Achieving clarity of purpose. This authenticity helps create trust with others.

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Quality Decentralization Storytelling Micromanagement 350

Leading Blog

MARCH 27, 2020

If the numbers show that your product category isn’t doing as well as it once did in Market Z, is there an emerging opportunity because the market still has potential and competition will be reduced because of this data?”. “Rather than allowing the data to limit options and actions, explore the solutions it might inspire.

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Trends Short-term Long-term Learning-by-Doing 391

Leading Blog

APRIL 23, 2021

Transparency is an admirable goal. But the real goal is to solve problems. Tech start-ups define success, especially in the first decade, on how well they acquire customers, build capability, and penetrate their emerging markets. If someone impresses you when they are benefiting from good markets, you still don’t know much.

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Leading Blog

APRIL 5, 2021

If you’re exploring a new market to enter, data can provide you with potential projections about sales and give you an idea of the type of customers within this market. Think about what data you’ll be using to measure progress on your goals. The quality of your decisions and the speed at which you make them matter.

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Leading Blog

AUGUST 1, 2023

He’s achieved extraordinary success and emerged as one of the greatest marketing minds of our time by doing things differently. In The Diary of a CEO , he presents these thirty-three fundamental laws that will ensure excellence and help you take real steps toward achieving your most daring goals.

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Books Leadership Venture Funding Learning-by-Doing 216

Leading Blog

JULY 26, 2021

Our end goal was to hire not only the artist and body piercer with the most talent but someone who understood and could adapt to our company culture. Thora Dowdell was formerly in marketing and sales before becoming a business partner with Sean, initially in the music recording industry and later in Club Tattoo.

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Brand Mission Statement P&L Retail 291

Leading Blog

SEPTEMBER 8, 2020

Marketing strategist Michael Fanuele says to inspire and fuel passion, you will have to Stop Making Sense. The first two skills are about your goal— what you are trying to do. Make your goal big. L EADERSHIP is about moving people. And to do that, you need to be able to inspire. And that means arousing their emotions.

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Audience Short-term Guidelines Advertising 340

Leading Blog

JULY 10, 2019

They listen…then collaborate on how they might support their emerging leader’s goals to leverage their strengths, nurture their natural skills, and achieve their career goals. Their insights can assist you in developing new products and services, as well as create openings in new markets. Here’s the challenge.

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How To Technology Mentor Learning-by-Doing 233

Leading Blog

APRIL 1, 2021

Giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense shareholder value. It steals time, creativity, and goals. Soundtracks : The Surprising Solution to Overthinking by Jon Acuff.

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Books Charan Competitive Advantage Leadership 263

Leading Blog

MAY 18, 2021

If we make cleverness the goal—the end rather than the means—we usually fail. In the same way making “original” or “great” or “creative” the goal of any endeavor can be self-defeating. It is only cleverness in the service of the task at hand that is a worthy goal.

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Leading Blog

SEPTEMBER 5, 2018

With purpose backed by passion and commitment, you can challenge and motivate yourself and others to accomplish hard goals. Taking multiple steps to iterate a prototype before declaring readiness to go to market may feel like a slowdown. She now advises aspiring growth companies on business development and marketing.

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Innovation Insurance Download Marketing 209

Leading Blog

APRIL 8, 2020

What problem are you going to solve for them, or what goal are you going to help them achieve, forever? Identify the biggest challenges that are preventing your best customers from achieving that goal you promised to help them with. Re)focus on your forever promise. Consider the bigger promise you’re making to your best customers.

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Leading Blog

FEBRUARY 26, 2018

Too many organizations find themselves in the positon of not being able to find enough qualified people to meet their growth goals. When your goal is to help your people learn the skills that will serve them the rest of their life, then you are more likely to attract and retain top talent that will drive your organizational goals.

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Leading Blog

SEPTEMBER 13, 2019

That main character will have a goal, and there will probably be an obstacle getting in the way of that goal—a villain, if you will. Story 8: How We’re Different from Our Competitors (A Marketing Story). And by story, he means “a narrative about something that happened to someone.”.

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Storytelling Objective Organization Goal 294

Leading Blog

JANUARY 25, 2021

Without losing sight of the ultimate goal, we need to focus on the present and make adjustments as necessary. Information, insights, and marketing intelligence must bubble up, not cascade down.”. Degree #2: Navigate. Navigating is course-correcting in real-time. Navigating is determining both direction and velocity.”

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Leadership Crisis Storytelling Bottom-up 318

Leading Blog

DECEMBER 1, 2019

The intent of this book—the author's goal for you—is to understand the baseless underpinnings of almost all our fears. All day long, the power of bad governs people’s moods, drives marketing campaigns, and dominates news and politics. The Innovator's Book : Rules for Rebels, Mavericks and Innovators (Concise Advice) by Dr Max Mckeown.

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Books Leadership Charan Library 247

Leading Blog

JULY 23, 2021

A marketing manager, for example, can easily create a brand positioning statement for a new brand—they have the knowledge, skill, and experience to draw upon. When people have trust, they collaborate toward a common goal even when it is not fully defined. Both responses add risk and slow you down.

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Leading Blog

SEPTEMBER 22, 2011

There’s a lot going on here: This leader is visionary, ambitious, goal-oriented, and motivational. When it comes to strategy, we have gotten off-track into thinking that fluffy platitudes, goals, motivational slogans, and wishful thinking are the same thing as strategy. As a result, we don’t get the intended results.

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Strategy Supply Chain Leadership Case Study 282

Leading Blog

JUNE 23, 2020

Short- and long-term goals were more tightly intertwined than they appeared. The problem was that he had to deliver something in the short-term to the investors for survival but had to set the company up for tomorrow too. He did both. I realized we could do both at the same time. And challenge yourself to think independently.

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Leading Blog

NOVEMBER 13, 2017

He is the young man who called 911 during the hijacking of United Flight 93 on 9/11 and declared, “Let’s roll” as he and presumably a few others commandeered the airplane to prevent the hijackers from achieving their goal. Discover Your Positioning DNA and Dominate Your Competition , and the host of the popular podcast Marketing Over Ice.

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Leading Blog

JANUARY 16, 2019

They will view their current operating model and customer offerings as merely a means to achieve their larger purpose and should, therefore, be able to change direction more easily when market forces require a more radical shift. Leadership Blind Spot #2: Story. The Misconception: We have a compelling story to tell that people care about.

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Leading Blog

OCTOBER 28, 2014

When you start to stray from logic, and another person is involved, whether she is a negotiator, marketer, or politician, it is time to put yourself in the shoes of the other party, understand her motives, and adapt accordingly.” It is wise to think through the indirect effects of your organizational policies and goals.

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Power Self-aware Loyalty Ethics 284

Leading Blog

NOVEMBER 19, 2018

Of course, an entrepreneurial leader needs to know about subjects like financial management, competitive strategy, market analysis, and the like. He focused on the personal characteristics of the leader. “Of But I think those topics are distinctly secondary.

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Leadership Short-term Entrepreneur Long-term 261

Leading Blog

JULY 14, 2017

Their goal should be to leave their role and team in a better position than they inherited it. Walking the Camino emboldened me to check off a goal that I had long thought was beyond my abilities – writing a book. That same ethos is important for leaders. Don’t Judge Others. I decided to write a book about those insights.

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Leadership COO Consultative Learning-by-Doing 175

Leading Blog

APRIL 4, 2014

While this can be done in a variety of ways, the most effective is often meeting with customers—getting customers and people from non-marketing/sales functions in the same room. Those feuding can then better see their joint goals, and set partisan issues aside. Many company insiders have probably never met a customer face-to-face.

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Leading Blog

MAY 8, 2019

He helped to build some of Silicon Valley’s greatest companies including Google, Apple, and Intuit and to create over a trillion dollars in market value. The goal of consensus leads to “groupthink” and inferior decisions. Compensating people well demonstrates love and respect and ties them strongly to the goals of the company.

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Consensus Groupthink COO Mentor 239

Leading Blog

AUGUST 7, 2017

In my experience, many companies view “growth” as increased top-line revenue or sales, additional product lines, or entry into new markets, for example. Agility and flexibility are replaced by process and a mind-numbing disconnect from business goals. And there is a reason for that distinction.

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Leading Blog

APRIL 25, 2012

At Johnson & Johnson, the understood directive to get product to market on tough deadlines created a culture of "Don't ask too many questions" and resulted in a series of dangerous drug recalls that badly sullied the company's reputation. Staying focused on a goal. In fact, it can lead to disaster. Excessive optimism.

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Budgeting Banking Ethics Commitment 285

Leading Blog

APRIL 24, 2019

Digital maturity should be the goal that most companies should aspire to in order to compete in a digital world. This includes not just knowledge of markets and trends, but how they are evolving and how the business should respond. What Skills Do Digital Leaders Need?

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Leading Blog

JANUARY 27, 2020

The goal of the operating model is to deliver value at scale, to achieve sufficient scope, and to respond to changes by engaging in sufficient learning. However, in the age of AI, organizations that cannot leverage customers and data across markets are likely to be at a disadvantage.”. The operating model is how that is accomplished.

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Leading Blog

MARCH 20, 2018

If your convictions are so strong that you are more committed to promoting your purpose and values than achieving and particular business or brand goal, then you should prioritize your culture as the driver of your brand identity. In some situations, you’re actually better off allowing your culture to lead your brand.

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Leading Blog

MARCH 9, 2015

Teams have also played a central role in my life by ensuring that I received the support needed to achieve two cherished goals: leading sales organizations at several of the nation’s largest technology firms and climbing the Seven Summits, the highest peaks on each of the seven continents.

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Leading Blog

DECEMBER 25, 2017

The goal is to achieve collaboratively what you could never achieve individually, and to do that, you need to care about the people you’re working with. It’s typically not the player with the highest market value. Blog Post ). They didn’t always make for great television. So that’s what we continue to get. Blog Post ).

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Books Leadership Blog Crisis 230

Leading Blog

DECEMBER 5, 2012

First, a leader has to have the ability to visualize what success looks like; meaning that leaders must be able to define their organization's success destination, describe what the organization will look like when it gets there, and determine how long it will take to achieve those goals.

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Automotive Customer Loyalty Open-book Definition 285

Leading Blog

MARCH 3, 2015

Producers are critical to any company looking to create massive value because they redefine what’s possible, rather than simply meeting preexisting goals and standards. Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. They thrive in uncertainty.

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