3 Ways to Pursue Productive Failure
Nathan Magnuson
OCTOBER 1, 2018
Failure should never be the goal, but it should be a tool. Use a test market or a pilot group. .” Ultimately, the only way to avoid failure is to never attempt anything new – which can prove the greatest failure of all in times of change. After all, not all failures are equal. Create a pilot for a pilot, if you can.
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