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Nuclear Power is Clean, Safe, and Reliable… But Can It Be Competitive?

Strategy Driven

Can nuclear plants be operated competitively in today’s market? An evolving energy market, led by cheap natural gas and subsidized renewable generation, threatens the long-term financial viability of America’s remaining nuclear power plants. to achieve its climate change goals. Over the past three decades, the U.S.

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An HBR Refresher on Breakeven Quantity

Harvard Business Review

Marketers often have to make the call on whether a certain marketing investment is worth the cost. Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? What is breakeven quantity (BEQ)? ” The company sells each pair of flip flops for $24.00.

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Walmart Broadens ROI for Green Power

Harvard Business Review

When addressing the company's aspirational goal of using 100% renewable energy, Bedore said two noteworthy things. For example] the longer term payback on solar helps us get to scale down the road.". When it comes to green projects, this narrowly-defined measure of "payback" is particularly destructive.

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How GE Stays Young

Harvard Business Review

Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. Marketing plays a catalyst role, providing growth funding. For example, GE incubated an energy storage company (“ Durathon ”), which has gone from the lab to a $100 million business in five years.

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How to Get People to Collaborate When You Don’t Control Their Salary

Harvard Business Review

Both these efforts help the payback period arrive sooner, making collaboration a smarter investment for the next wave of people. Harness your internal sales data to show people that smart collaboration is not just a nice-to-have — it’s a strategic advantage for capturing market share. Get the benefits flowing faster.

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Obama Gave a Monumental Climate Change Speech, But It's Still Not Enough

Harvard Business Review

Still, if you''re dependent on coal-powered energy — or your value chain is — it''s time to rethink your energy strategy and reconsider the payback periods on clean energy investments. Walmart is the largest private user of solar power in the country, and has set goals to increase that amount 6-fold by 2020.

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Accelerating Customer Adoption at the Bottom of the Pyramid

Harvard Business Review

Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention , the question is the same. They encourage viral marketing through early adopters. How can you accelerate customer adoption of the best solutions?