Harvard Business Review

JUNE 13, 2014

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. It may be tempting to skip brand development in the rush to get a new product to market. That’s what “brand-led” means.

Brand 9

Brand Ries Entrepreneur Agility 9

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth. Leadership.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Leading Blog

JANUARY 26, 2018

What follows are some of the thoughts that resonated with me: Eric Ries: “The mistake isn’t releasing something bad. A startup has to make something it can deliver to a large market, and ideas of that type are so valuable that all the obvious ones are taken. The mistake is to launch it and get PR people involved. Talk to them.

Entrepreneur 166

Entrepreneur Altman Venture Capitalist Ries 166

Harvard Business Review

MARCH 22, 2011

HP had grown so large, to about $30 billion in sales, that Barnholt and other senior managers felt pinched to reach their double-digit growth goals. They worked on numerous initiatives in large, growing markets that were adjacent to or somewhat related to HP's existing business. But by the mid-1990s, the challenges mounted.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

MAY 13, 2014

Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. Marketing plays a catalyst role, providing growth funding. For example, GE incubated an energy storage company (“ Durathon ”), which has gone from the lab to a $100 million business in five years.

Six Sigma 8

Six Sigma Incubator Payback Period Ries 8

Harvard Business Review

OCTOBER 17, 2012

In Mindset , psychologist Carol Dweck writes: "it isn't just our abilities and talent that bring our success — but whether we approach our goals with a fixed or growth mindset." Johnson's book makes it clear: we can only truly lead when we tap into and value both sides of our psyche — male and female.

Books 12

Books Christensen Ries Disruptive Innovation 12

Harvard Business Review

AUGUST 28, 2013

This was the advice I got from a marketing guru when I asked for his help with titling my second book. This is what that marketing guru was trying to tell me. But the opposite can be true, too: for instance, Sarah Milstein and Eric Ries designed the 2013 Lean Startup Conference with the intention of inclusion.

Ries 10

Ries Conference Diversity Power 10

Harvard Business Review

FEBRUARY 13, 2017

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. You’re working on a new venture and you know you’ve got to create a plan to execute it. Not so fast.

Planning 9

Planning Benchmarking Project Competitive Advantage 9

Harvard Business Review

MAY 30, 2013

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. The language has been widely adopted, and that includes some folks who haven''t yet had the chance to read Ries'' work or digest the ideas behind it. One of these young entrepreneurs in particular stood out.

Company 9

Company Ries Maturity Innovation 9

Harvard Business Review

AUGUST 16, 2016

” Lean startup, popularized by writers and entrepreneurs like Eric Ries and Steve Blank, can deliver big benefits inside big companies. You want to get as close to perfection in some of these technologies as possible, but the goal also has to be progress, not just perfection. ’ Sometimes you need to be reminded of that.”

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

APRIL 27, 2015

By now, your company probably has a new busi­ness incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.

Innovation 8

Innovation Company Engineering Supply Chain 8