Marshall Goldsmith

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The Changing Role of the CMO

Marshall Goldsmith

Accountability is the key to credibility, and in business this means using hard metrics to demonstrate impact. It sounds like accountability and metrics are important, but aren't marketers the ones with the creative brains? Softer metrics like brand awareness don't have much clout outside the marketing department.

Metrics 110
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4 Tips for Efficient Succession Planning

Marshall Goldsmith

We may be very proud of our plans , which include detailed daily goals for diet, alcohol consumption, and exercise. If leadership development is not enough of a priority for the company to establish goals and track progress against those goals, it will be difficult to make any succession planning process work.

Planning 118
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Coaching for Behavioral Change

Marshall Goldsmith

Neither of these is a good metric for achieving a positive, long-term change in behavior. This type of follow-up will assure continued progress on initial goals and uncover additional areas for improvement. Our goal is not to create a dependency relationship between coach and client. and “How much time did I spend in coaching?”

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Changing Leadership Behavior

Marshall Goldsmith

” Neither of these is a good metric for achieving a positive, long-term change in behavior. This type of follow-up will assure continued progress on initial goals and uncover additional areas for improvement. I believe that many behavioral coaches are paid for the wrong outcomes. Stakeholders will appreciate the follow-up.