Harvard Business Review

MARCH 31, 2017

But having a grasp of terms like EBITDA and net present value are important no matter where you sit on the org chart. After all, if you’re trying to sell a product or strategy, you need to be able to demonstrate that it is both practical and high margin. The Refresher: Net Present Value.

Finance 8

Finance Skills EBITDA Net Present Value 8

Harvard Business Review

NOVEMBER 25, 2013

CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment. Focus on the metrics that matter. Together with the CFO, the CMO must develop a set of objectives that directly deliver on financial objectives and business goals.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

AUGUST 21, 2015

Setting the right price for your product or service is hard. Most customers in most markets are sensitive to the price of a product or service, and the assumption is that more people will buy the product or service if it’s cheaper and less will buy it if it’s more expensive.

Price 8

Price Debt to Equity Ratio Marketing Metrics 8

Harvard Business Review

DECEMBER 2, 2013

There are many efforts underway to define better outcome metrics and track them over time. From the private sector, the trend is toward recognizing the business value of community progress. What began as charity-minded Corporate Social Responsibility (CSR) programs have evolved into pursuits of “shared value.”

Trends 8

Trends Development Net Present Value NGO 8

Harvard Business Review

DECEMBER 28, 2016

Most customer experience (CX programs) are positioned as strategic, but quickly veer away from business objectives and become simply about tracking CX metrics. Big, strategic goals evolve into score improvements and incrementalism instead of gleaning useful insights that allow change with confidence. So where does it all go wrong?

Attrition 9

Attrition Metrics Net Present Value KPI 9

Strategy Driven

SEPTEMBER 9, 2011

Many people do not typically think of metrics and accounting as roadblocks to innovation, yet you call these out as potential problem areas. Many conventional metrics we use to estimate value are based on faulty assumptions. Net present value [NPV] is a case in point. But most of your customers don’t care.

Innovation 50

Innovation NPV Business Model Constraint 50