Consider that improving Netflix's recommendation-engine accuracy by about 10% proved so challenging that only two teams — of tens of thousands from over 180 countries competing for the $1 million prize — were able to hit the goal. Big data is great. In contrast to this abundant data, insights are relatively rare. Collect. Connect. MORE >>

Desirable behaviors such as being team players (as in the case of the GSA), or even meeting deadlines, being goal-oriented and staying on budget can get distorted and become destructive in a company driven by weak leadership values and a weak culture. Staying focused on a goal. Good intentions can lead to bad outcomes in business. MORE >>

When Gerber launched its product targeted towards this opportunity, it flopped disastrously. In three months, the product was pulled from all grocers and returned to the company. No company ever created a transformational growth product by asking: "How can we do what we're already doing, a tiny bit better and a tiny bit cheaper?". MORE >>

She set up an advisory council with senior leaders from across the company — business units, HR, IT, legal, finance, marketing, and more — to create a shared vision on how "going social" would improve employee and organizational productivity. A growing number of companies talk about the benefits of adopting web 2.0 MORE >>

About Lisa Petrilli Twitter, LinkedIN, EMAIL Lisa Speaking Hire Lisa RSS Why You Must Rethink Your Marketing 05 Aug How would your marketing change if your goal was to create advocates and not sales? Really stop and ask yourself that question: How would your marketing change if your goal was to create advocates and not sales?  Spot on. MORE >>