Digital publishers need to quit counting clicks and instead engage audiences to prosper
Strategy Driven
AUGUST 18, 2016
In the early days as print publications moved to the web, one of the key metrics publishers and advertisers cared about was page views — how many sets of eyes scanned a page, even if only for a second or two. Without the right process, people and platforms in place, these publishers are bound to miss the target and fail. About the Author.
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