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Digital publishers need to quit counting clicks and instead engage audiences to prosper

Strategy Driven

In the early days as print publications moved to the web, one of the key metrics publishers and advertisers cared about was page views — how many sets of eyes scanned a page, even if only for a second or two. Without the right process, people and platforms in place, these publishers are bound to miss the target and fail. About the Author.

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Identify the Marketing Metrics That Actually Matter

Harvard Business Review

However, too many executives rely on metrics that look good in a report, but in reality don’t affect the organization’s goals. Metrics, or key performance indicators (KPIs), should be set upfront, so that the marketing team knows what goals they are striving to reach. Metrics should be easily replicated.

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6 Proven Tactics to Design an Effective Executive Healthcare Resume

Strategy Driven

Use this prime real estate on your resume to outline how your skill set and achievements can benefit the prospective employer, by not only keeping the product pipeline full but demonstrating success moving products through the process with external regulatory agencies and internal departments on a global and local scale.

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What Inclusive Urban Development Can Look Like

Harvard Business Review

One of us is an urban theorist, the other a community-focused real estate developer. In order to achieve these goals, new, non-traditional metrics were needed to track the project’s community impacts while making sure that investors and capital partners were still accomplishing their financial objectives.

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3 Ways to Get More Out of Your Web Analytics

Harvard Business Review

” Perhaps someone makes an effort to tie analytic metrics to business targets, but in no real depth, and the next item on the meeting agenda swiftly takes over without any action items being set as a result of the review. Match Your Business Goals to Metrics. You can break these up into macro and micro metrics.

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Morning Advantage: Employees Want Freedom, But Not Too Much

Harvard Business Review

Employees think of those managers as effective leaders because they feel that they have spent time thinking about their goals and have been more strategic about what choices they want their employees to contemplate,” Iyengar says. “In How to Define and Track the Right Sales Metrics (Forrester).

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Prioritize Your Opportunities with This Checklist

Harvard Business Review

The world is replete with SWOT mechanisms for evaluating a prospective new product offering, as well as opportunity assessment templates for evaluating a project against overall business goals, customer impact, strategic potential, and competitive urgency. In my case, if an opportunity requires me to grow, I will rank it a 5. Appreciation.