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Match Your Innovation Process to the Results You Want

Harvard Business Review

It tends to be short-term, uses familiar (traditional) metrics and development systems like Stage Gate. Almost every company has a Stage Gate process because they work well for incremental innovation. Because consensus and familiar metrics are death to breakthrough. So let's talk about incremental.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Many corporate visions also don’t provide a clear way to know if you’ve reached your goal because they lack tangible metrics. Bill Gates’ vision for Microsoft (“A computer on every desk and in every home”) would have been a lot less tangible had he written it as: “Becoming a world leader in the software industry.”.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Many corporate visions also don’t provide a clear way to know if you’ve reached your goal because they lack tangible metrics. Bill Gates’ vision for Microsoft (“A computer on every desk and in every home”) would have been a lot less tangible had he written it as: “Becoming a world leader in the software industry.”

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Innovation's Nine Critical Success Factors

Harvard Business Review

Incremental innovation can be pushed down into the organization where the strategy is clear, decision metrics are understood, and management models like Stage-Gate create a level playing field. So Stage-Gate models can unintentionally kill potentially big ideas. Old models don't work.

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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

By now, your company probably has a new busi­ness incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

The answer to that depends on your goals, budget, etc., One myth for me is that creating unique content for a matrix of each stage of the buying journey for each distinct customer segment is simply not sustainable for most companies. Not every company should be focusing on a blog right out of the gate. 1) That more is better.

Marketing 105