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Goal

Nalebuff

Succession

Why Your Company Should Partner with Rivals

Harvard Business Review

MARCH 12, 2012

But in today's interdependent world, this flawed belief is proving a thorn in the balloon that would otherwise raise many companies' future commercial success. The company's financial success is in part dependent on collecting and re-using as much recycled plastic as possible. At one time, this axiom held true.

Co-Opetition

Co-Opetition Company Brandenburger Game Theory

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

FEBRUARY 10, 2014

From the WordPerfect-Novell acquisition that led to bankruptcy, to the misfires of the Target-Neiman holiday experiment, it’s clear that despite the plethora of management literature on how to launch a successful partnership, collaborations often go bust. As management professors Adam M. Brandbenburger and Barry J. Collaboration Strategy'

Co-Opetition

Co-Opetition Nalebuff Licensing Cooper

Why Your Company Should Partner with Rivals

Use Co-opetition to Build New Lines of Revenue

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